目前消费者最关注的的还是消化道的健康，所以这一类发酵新品上市数量是最多的；其次的就是与免疫健康相关联的产品。 According to surveys, consumers are currently most concerned about the health of the digestive tract, so the number of new fermented products on the market is the largest; the second is products related to immune health. In addition, more and more different segments of the population also put forward their specific needs for fermentation products. For example, women's weight-loss products can help heart health. These products are constantly emerging in the market, which also shows that consumers are constantly pursuing fermented food to bring them more health.
B、氨基酸、电解质、绿茶萃取物、仁森、酵素、牛磺酸、咖啡因、瓜拉纳等。 From the data, we can see that consumers are most interested in the efficacy of functional drinks in order of refreshing, restoring energy, reducing fire, helping digestion, clearing throat, reducing pressure, helping sleep, improving vision beauty, anti-haze, The functional ingredients that we want to add in turn are probiotics, vitamin B, amino acids, electrolytes, green tea extract, Rensen, enzymes, taurine, caffeine, guarana, and so on. It can be seen that fermented probiotics have become the health raw materials that consumers are most concerned about.
More and more consumers, in addition to products such as fermented dairy products, have begun to switch to more categories and have more choices, so many companies have begun to add probiotics to beverages, juices and snacks. For example, chocolate is an irresistible enjoyable product for many people, but many people feel that eating too much chocolate will be guilty. Therefore, the company thought of adding probiotics to chocolate to help consumers eat chocolate to supplement probiotics and reduce consumer guilt. With the continuous development of the fermentation industry, Chinese consumers will be able to better enjoy the health fun brought by other probiotics and fermentation.